got the idea from a client
October 11, 2018 01:31AM
During advertising’s biggest showcase Authentic Justin Bailey Jersey , tame humor and messages about social causes ruled the day. Slapstick humor, sexual innuendo and chest thumping patriotic messages were, for the most part, nowhere in sight. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend.

Here’s a look at the winners and losers during the biggest advertising showcase of the year.

WINNERS

Amazon

An Amazon ad showcased different celebrities including actress Rebel Wilson, actor Anthony Hopkins, singer Cardi B and chef Gordon Ramsay subbing in as the voice of Amazon’s Alexa voice assistant.

Budweiser

Budweiser , as always the largest advertiser during the game, eschewed the usual puppies and Clydesdales to showcase employees that send water to places in need.

NFL

The NFL scored with a charmer that showed New York Giants quarterback Eli Manning and wide receiver Odell Beckham Jr. performing the choreography from the movie “Dirty Dancing” – complete with their version of Patrick Swayze’s iconic lift of Jennifer Grey.

PepsiCo

Pepsico’s brands Mountain Dew Ice and Doritos Blaze staged an epic rap lip sync battle between actors Morgan Freeman and Peter Dinklage, who respectively synced to Missy Elliott and Busta Rhymes.

Rocket Mortgage by Quicken Loans

Comedian Keegan Michael-Key cut through complex jargon to put things plainly in a humorous ad for Rocket Mortgage by Quicken Loans. When a restaurant patron is confused by a “beef-protein gluten-free pate,” Michael-Key explains: “It’s a burrito, filled with plants pretending to be meat.”

Tide

Tide took a novel approach with “Stranger Things” actor David Harbor in ads that poked fun at typical Super Bowl commercials. Harbour popped up in familiar-looking ads that appeared to be about different products: a car, an insurance company, jewelry and Old Spice (another P&G product). The twist? They’re really all Tide ads, because there are no stains on anyone’s clothing.

LOSERS

Coca-Cola

Diet Coke attempted to be quirky by showcasing a woman awkwardly dancing to a rap song, but it garnered a lot of negative comments on social media when the approach came off more weird than quirky.

“It has no clear message and it’s not really interesting,” said Kimberly Whitler, a marketing professor at the University of Virginia.

Fiat Chrysler’s Ram Trucks

Ram trucks used a speech by Martin Luther King Authentic Riley Sutter Jersey , Jr., to illustrate its motto, “Built to Serve.” The ad, timed to the 50th anniversary of the speech, showed people doing good deeds. But some thought the connection to the civil rights hero was too tenuous.

“Ram is being heavily criticized for its spot,” said Tim Calkins, marketing professor at the Kellogg School of Management at Northwestern. “The use of MLK to promote Ram trucks strikes many people are crass and inappropriate.”

TurboTax

The tax preparer used a monster under the bed to allude to people’s fears about doing their taxes. But some thought that the ad was too scary during a game that a lot of children were watching.

“The goal may be to introduce a new trade character that can build awareness, as in the Mucinex Man. However, this ad was a complete disaster,” Villanova University marketing professor Charles Taylor said.



Eds: An earlier version of this story mistakenly referred to the brand Ram trucks, which is no longer affiliated with the Dodge brand.

Hospitality venues, retailers and other locales in western Wisconsin are capitalizing on the economic benefits generated by the Super Bowl being held in neighboring Minnesota.

Businesses in Hudson and other surrounding cities in Wisconsin are within an easy commute to the NFL’s biggest game. U.S. Bank Stadium in downtown Minneapolis is about a 45-minute drive away.

So the area is cashing in on football fan traffic. Hotel rooms in Hudson, a city of about 12,700, are going for as much as $500 a night.

”It’ll be fun to have some new guests that have probably never been to our area,” said Mary Weller, Hudson’s tourism director.

Homeowners are listing their properties on Airbnb and other vacation rental websites for top dollar, the Wisconsin State Journal reported . The owner of a four-bedroom house in Hudson is asking for $1 Josh Ferguson Jersey ,250 a night, with a five-night minimum.

One of the more expensive and eye-popping properties available for rent is a pink Victorian mansion, which is listed at $7,250 a night. Brooke Fleetwood’s 4,400-square-foot, four-bedroom home sits in Hudson’s historic district. It was built in 1883. The house includes a workout room, oversized ornate furniture and a stripper pole.

”I got the idea from a client and figured, `Why not? Let’s see if it rents,”’ said Fleetwood, who runs a beauty business.

In nearby New Richmond, the regional airport will land more than two dozen private jets.

”Getting out of this area is the big challenge,” said airport director Mike Demulling. ”We’re really getting about five to six weeks of business in one weekend. To me, it’s a chance to utilize the airport to its fullest potential.”

A team of 20 volunteers will help with airport operations, Demulling said.



Information from: Wisconsin State Journal,
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